7 Unique Makeup Companies Owned By Boss Mexican Women

Makeup Companies by Mexican Women
PHOTO: @JVSKINCARE AND @MELTCOSMETICS / INSTAGRAM

Hey, you! You there! Happy Cinco de Mayo! Before you get lost in a sea of tacos and margaritas, have you thought about how you're going to contribute some dollars toward a Mexican-owned business today? I mean, you do know that giving back to the community is part of responsibly partaking in a culture that is not your own, right?! Right, I know you do. If you're looking for ideas for where to start, consider buying from one of these 7 badass Mexican-women-owned beauty brands today. 

And if you're a Latinx or Mexican woman yourself, you definitely need to know about these brands. Once you see how bomb their products are, you'll understand how this is a win-win situation.

Melt Cosmetics

Melt Cosmetics

The co-owner of Melt Cosmetics, Mexican-American Lora Arellano, went from working at Nordstrom to doing freakin' Rihanna's makeup. Clearly, she's got talent. She co-founded Melt Cosmetics with Dana Bomar, but it was undeniably Arellano's cult following on Instagram that catapulted Melt Cosmetics to stardom — beauty bloggers can. not. get enough of Melt lipsticks and eye palettes.

Bonus: Many of Melt's products are vegan, and none are tested on animals.

Reina Rebelde

Reina Rebelde

The packaging! The colors! Reina Rebelde is perfection. Founder Regina Merson, a proud Latina who grew up in Mexico, says she was inspired by her upbringing to create Reina Rebelde for fierce Latinas like her.

"Growing up in Mexico, my makeup obsession started with the telenovela 'Rosa Salvaje' and sitting at my mother’s feet watching her beauty rituals as she would get ready to go out for the night with her girlfriends. I’ve been addicted to makeup ever since."

Joanna Vargas

Joanna Vargas

Are you one of those incredible humans that is "more into skin care than makeup?" Meet Joanna Vargas, the esthetician in charge of the skincare of celebs like Elizabeth Moss, Naomi Watts, Mandy Moore, and a ton of other people who have the skin of an angel's butt. Luckily, Joanna's skin care line is available to us regular folks as well.

Atomic Makeup

Atomic Makeup

These gorgeous liquid matte lipsticks are the brainchild of Navil Rico, a first generation Mexican-American. With an aesthetic rooted in the DIY world of punk rock, Atomic Makeup offers a full range of affordable, 100% vegan lipsticks — all handmade in Brooklyn by Navil and her team. How does she even do it?! I have no idea, just gimme all the shades, please.

A Complete

A Complete

Angelica Fuentes is one of Latin America's most powerful businesswomen, known worldwide for her work in philanthropy. That mission is reflected in her skincare line, A Complete, which aims to empower women to feel beautiful in their own skin — and partners with women-owned organizations along the way. You'll breathe a sigh of relief when you see that these fancy-looking, Mediterranean-inspired skincare products are actually super affordable.

Yaocihuatl

Yaocihuatl

This handmade beauty and skin care line out of Los Angeles, Yaocihuatl, is named for an Aztec goddess and features everything from deodorant to lip balm to hair treatments. Owner Carmen says her brand "embraces the ancient traditions of natural beauty elements that have successfully maintained beauty for thousands of years," and her shop also has some Native-made items from Mexico, Central America and Peru. All products are vegan and free of dyes.

Beauty Blender

Beauty Blender

Beauty blenders are a household item at this point, but believe it or not, we once lived in a world without these wondrous makeup tools. They were invented by Rea Ann Silva, a Mexican-American who grew up in L.A. and ran the makeup department for your favorite '90s TV show, "Girlfriends" — which is where she got the idea for the beauty blender. Nothing else blends makeup quite like this nifty little sponge.

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KIM WONG-SHING

Kim Wong-Shing is a writer, lipstick junkie, and plant mama in New Orleans. She grew up in Philadelphia and went to Brown University. Connect with her on Instagram.

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