Sephora has always offered complimentary in-store beauty tutorials. In fact, this writer has definitely participated in their smoky-eye class and left looking like a raccoon, despite the expert instructors provided by Sephora.
In 2016, the beauty giant began offering in-store "Classes for Confidence" for those with major life changes like workplace re-entry or cancer treatment. Beginning June 2018, Sephora will offer complimentary beauty and makeup classes specifically for members of the trans and non-binary community. The classes will be hosted and instructed by Sephora's trans cast members.
Corrie Conrad, Head of Social Impact and Sustainability at Sephora, says that this program has been two years in the making and included thoughtful focus groups and conversations with trans and non-binary Sephora employees.
"The trans and nonbinary community is a beloved part of our community and we want to be allies," Conrad revealed to Them.us. "That’s the point of all our programming: Whether you’re entering the workforce or questioning your gender, that’s a major life transition. We want to be there for you.”
Sephora will offer in-store classes at 150 locations, plus they'll offer online tutorials on their YouTube channels.
Dominique Anderson works at at Sephora location in NYC and will be leading several classes, and says Sephora is the only cosmetic store where they felt safe after their transition.
"There was a time that I felt as a trans person I had no idea where I fit into beauty. I’d walk into certain cosmetic stores and feel out of place and hesitant to approach anyone. It was when I began shopping at Sephora that I knew it was a place where I was free to be myself. Sephora welcomed me with open arms and it’s why I work at this company," Anderson shared. "During these classes, I hope to teach clients tricks that I use myself to soften up features and achieve certain looks. I want to instill confidence in my clients so that when they walk out of Sephora, they feel comfortable letting the world know who they are.”
The internet is already on board with the new in-store programming.
However, it is important to point out that while makeup classes are offered in 150 stores, one Twitter user noticed that there is only one location in their homestate of Minnesota.
Obviously this is just the beginning, but it's a bright and hopeful beginning.