We’re getting away from the standard of beauty that says straight hair is the norm. We, women, are learning to embrace our curls and chase after organic products that accentuate every crook and turn of our strands. But wouldn’t you know it? We’ve got the wrong hair drying techniques.
It’s not the treacherous dryer that's absorbing the life out of our poor little strands. We know better than to subject our hair to excessive heat every day. What’s actually killing our hair is the very thing that was meant to make it thrive: hair products.
According to celebrity hairstylist Matt Fugate, the master hands behind Solange Knowles and Blake Lively's fabulous looks, women have to let their hair dry sans the pomades, gels, and lotions they love if they expect to reap the full benefits of said products.
“You’ve got to let your hair get about 60% dry before you apply any styling products,” Matt says. “I wouldn’t apply styling product to dripping wet hair because most often it won’t be applied correctly," he adds.
It makes sense when you think about it. Water, after all, is used to dilute products when the potency is overbearing. You apply water to ammonia when cleaning to get the effects of the product without the hard-hitting toxins. A bit of H2O is also included in coffee that is considered too strong. If water is used to weaken the effects of products, then why would you want to apply your expensive all-natural puddings and whatnots to soaking wet hair?
Matt confirms my theory by saying, “Water will dilute the benefits of the product. Ingredients penetrate strands better, benefitting it more, if hair is damp or dry.” He also reveals that soaking wet hair weighed down by products takes longer to dry. And you thought all-day air drying sessions were because your hair was coarse. It’s that solid product holding up the time, sister friend!
So how can we dry our hair by 60 percent before leaving the house in the morning? Does Matt expect us to wake up three hours ahead of time to accommodate the new styling technique? No, he doesn’t. Matt knows that you’re a working woman, which is why he suggests using the hair dryer for about one minute to get your hair from wet to damp.
Those of us who absolutely despise artificial heat may want to invest in microfiber towels. Make sure that the towels are super-absorbent, though, so that the water doesn’t have any choice except to conform to your wishes to transfer from hair to cloth.
We’re on the right track when it comes to hair drying techniques, ladies; now if we could only get the details set in stone.