Here's Why Becoming An Entrepreneur Is One Of The Best Ways To 'Stay Woke'

a Black female entrepreneur

If there is one thing that we can thank 45 (how a lot of us “woke” folks refer to the current President of the United States) for, it’s awakening us to the fact that in some ways (and yes, unfortunately), the more things change, the more they stay the same.

Having President Obama for eight years prior to 45 gave many of us the impression that racial progress was being made. Yet this year has painted quite a different picture. 

From the rise in police brutality, the unbelievable incarceration rates and listening (#notlistening) to people like Houston Texans owner Bob McNair refer to the anthem protesting (which is really more about peaceful protesting for civil rights) by NFL players as “inmates running the prison,” it seems as if every Ince of progress made is peddling backwards. Although, we do recall a few people (Pharrell Williams comes to mind) once referring to this being the era of “the new black,” it looks more to us that now —more than ever — is the best time to get woke and stay woke.

If you’re not familiar with who Boyce Watkins is, his bio describes him as being “Scholar in Residence in Entrepreneurship and Innovation at Syracuse University.” If you follow him on Twitter, you know that one of the main things he’s passionate about is entrepreneurship within the Black community. Because if certain people see us as nothing more than “inmates in prison” (and for the record, a lot of us do see mass incarceration as a form of slick slavery because it is cheap labor for so many; especially when it comes to all of the foolishness that happens in private prisons), then we don’t need to work for “the man.” We need to work for ourselves

If you’re a Black woman who's been thinking about becoming an entrepreneur, but you don’t know where to start, our two cents would be to first go to Black Enterprise’s archive of female entrepreneurs. The stories are super inspiring. Then, take a stroll over to It has a wealth of information for individuals who are interested in starting a small business. 

If funding is the issue, we’ve got you covered there too. Go to your favorite search engine and put “Black female entrepreneur grants” in the search field. Several resource links will be at your disposal.

So long as we’re simply complaining about how we’re being mistreated, but we’re still coming into work every day and building others’ dreams, the “45-like people of this world” don’t care about how we feel or the injustices that are done.

Read. Protest. Speak up. 

ALSO, strongly consider becoming an entrepreneur.

When our skills, talents and resources stop assisting them in making money…that’s when our opinions will truly be felt — because it affects wallets and bank accounts.

Unfortunately, some people don’t take note of injustices any other way.

Be an entrepreneur. Stay woke. 

Wake up others in the process.



Just a woman who digs all things relationships. HEALTHY RELATIONSHIPS, that is. I've been writing (professionally) for close to 20 years, including having two books published. I'm also a marriage life coach and doula. Sometimes I speak to large audiences or do radio interviews, but usually I'm sitting in my favorite chair, surfin' the 'net and penning stuff that I wish I had read in my early 20s.

Listen, I don't have all the answers, not by a LOOOOONG shot. But whatever I can do to spare folks any heartbreak, bitterness or straight-up drama, I'll devote some keystrokes to doing. 

That's a nutshell. For the most part. Kinda. ;)


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